The color technology leader in appliances, Clariant is a key player in today's appliance market where color is increasingly important to both product functionality and consumer appeal. Clariant's ability to rapidly transfer color technology and matches all over the world is a significant advantage for OEMs, who often produce the same product in several different countries and require identical color results in them all.
Clariant Masterbatches has been producing custom colors for global appliance manufacturers challenged by rapid changes in household fashion trends as well as establishing brand recognition and product line differentiation. Speed to market for new products is a critical success factor for the appliance industry.
Clariant also has developed non-marking masterbatches for vacuum cleaner banding, hoses and attachments, answering the industry's request for small appliance parts that won't scuff or mar baseboards and walls.
Custom formulated masterbatches can provide a marketing advantage as well as a more cost-effective alternative to pre-colored resins. The advantages of using masterbatches plus natural resin versus pre-color are numerous. Processors can diminish the chance of color obsolescence, reduce inventory and storage costs and improve on delivery lead-time. Additionally, appliance manufacturers can improve time to market and reduce process costs.
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