Time to market, the ability to quickly market new solutions, is now a fundamental variable for the success of a product. Nevertheless, this need for speed has to be balanced with the growing importance of packaging for many consumer goods. Due to the high level of competition, the packaging is no more a neutral case, but has a fundamental role within the purchasing dynamics of the consumers.
Clariant (Italia) S.p.A. seeks to collaborate with an always more pro-active marketing on the creation of unique and “recognizable” packaging. For this purpose, Clariant has adopted a new machine for producing PET pre-forms and bottles providing its customers greater results in accuracy and speed of color matching without interrupting production with attendant economic advantages.
The half liter bottle has had great success with its excellent stylish design. This lets us work with our Customers’ marketing departments who appreciate having the chance to see very quickly the color ranges and special effects on which they can make their first analyses and studies. Furthermore, this allows to check the Color Matching without interrupting the production lines, with no waste of money and time. |  |